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About Us

Our perfumes are more than just a scent; they are a reflection of our commitment to ethical beauty and sustainability. We craft each fragrance with love, using cruelty-free and vegan ingredients that are kind to animals and the planet. Our scents are made with botanicals sourced sustainably, allowing you to indulge in luxurious, eco-conscious fragrances while minimizing your environmental impact.

  • Natural high-quality ingredients

    At the heart of our brand lies a dedication to natural ingredients and responsible sourcing. Our perfumes are free from harsh chemicals, designed to give you a pure and gentle experience.

  • Long-lasting scent fragnance

    We believe that self-care isn’t just about how you smell, but about how the world feels when you choose products that align with your values. Our recyclable packaging ensures that you can indulge in your favorite scents while helping protect the planet.

Made with care

  • Nature's purest ingredients

    Aura uses sustainably sourced botanicals to create balms and serums that nurture your skin while being kind to the planet.

  • Eco-conscious packaging

    Aura’s packaging is fully recyclable and made from eco-friendly materials, minimizing waste and reducing your carbon footprint.

  • Cruelty-free and vegan

    All Aura products are cruelty-free and vegan, ensuring no harm to animals in the creation of our skincare line.

  • Mindful formulations

    Each Aura product is carefully crafted to deliver effective results without harsh chemicals, prioritizing your skin’s health and well-being.

  • Feel-good rituals

    Aura products are designed to create a moment of self-care, helping you feel good both inside and out.

  • Sustainable sourcing

    We prioritize sustainability in our ingredient sourcing, working with suppliers who share our commitment to ethical and eco-friendly practices.

Meet the Visionary Behind Our Scents

Amelia Hart, the creative force behind our brand, has always believed in the transformative power of fragrance. Her journey began with a love for nature’s beauty and a desire to craft perfumes that inspire connection and evoke emotion.

With a commitment to sustainability and ethical practices, Amelia has redefined what it means to create luxury fragrances. She combines sustainably sourced botanicals with innovative techniques, ensuring every scent is as kind to the planet as it is captivating to the senses.

The Haze Effect

  • Simple ingredients

    We don’t need too many. Just simple, straightforward ingredients that everyone understands.

  • Less is more

    Our formulation principle: Keep It Simple. With as few ingredients as possible.

  • Hair perfume, simplified

    You don’t have to change your routine. Just simply incorporate our product into your beauty ritual.

  • Cruelty Free

  • Alcohol Free

  • Paraben Free

  • Vegan

  • Organic

  • No Additives

How we compare

Scroll left to right  Gison Gris Dior Dolce & Gabbana
Eco-friendly packaging
Cruelty-free certified
Ethically sourced ingredients

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